We are grateful for the implementation of AnyGift.
I am Nakajima, the CEO of AnyReach Co.
While we plan to document various usage of e-gift and strategies to increase sales in another document, in this one, we have outlined the background and objectives behind the creation of AnyGift.
I used to work at Mercari Inc.
As I looked at the data within Mercari, I honestly thought, "Who would buy this?" as I saw products being sold... I have seen that scene many times.
Also, I have always loved EC (Electronic Commerce) and shopping, and as a result of my work, I have bought, used, and tried many products beyond Mercari.
Among them, there were many EC and brand products that I didn't really want to buy, but bought for study purposes...
At first, I bought these products for study purposes, but once they arrived and I used them, they were all great products. Products that I would never have bought if they didn't match my tastes or convenience, but by experiencing them, trying them, and eating them, I became a fan of them many times through discovering their charm by having them in my hand.
All the EC sites and products in the world are truly attractive,
and if you can actually hold them and use them, they will become repeaters and fans.
To directly experience the charm of a product by having it delivered to your hand, I thought about a way to make such an experience happen, even if it's forced, and I decided to develop the AnyGift mechanism when I realized that "gift" was the solution.
Attractive products will continue to spread to the hands of people who don't know about them, and fans will increase from there. Therefore, AnyGift will continue to develop and operate in the future.