Regarding e-gift, it is gradually gaining recognition and is a rapidly growing market with an annual growth rate of 17-18%. However, it may not yet be a smooth gift option for everyone. Therefore, it is important to understand what e-gift is and how it can be used. Furthermore, in order to inform those who may not yet be aware of the availability of e-gift, it is recommended to release a press release to media outlets during gift-giving seasons.
As reference, following companies have already implemented e-gift service in their business.
Minimal (https://prtimes.jp/main/html/rd/p/000000065.000012047.html) John Masters Organics (https://prtimes.jp/main/html/rd/p/000000231.000011608.html) Fruit Gift Chomusubi (https://prtimes.jp/main/html/rd/p/000000017.000063150.html) TASTEMADE (https://prtimes.jp/main/html/rd/p/000000017.000063150.html)