Premise

• Even if AnyGift is introduced and e-gift settings are completed, there may be cases where sales will not immediately improve simply by displaying on the product page.
• Additionally, the e-gift feature, which allows gifts to be given without knowing the address, has not yet been fully penetrated in all households and careful communication and article/page creation is important.
• By implementing the following policies within your company, e-gift sales will improve, resulting in increased awareness and acquisition of repeat customers.

Summary

1. Publish a press release for the introduction of e-gifts
2. Publish a blog post about the introduction of e-gifts
3. Create an e-gift page
4. Send an e-gift introduction newsletter
5. Customize the button design to be in line with the brand
6. Customize the URL and domain for receiving e-gifts.

1. Increasing Recognition of e-Gift Implementation: Release of Press Releases

• By issuing press releases announcing the implementation of e-gifts, recognition can be expanded.
• Additionally, by releasing the implementation press release in conjunction with events related to gifts, such as Christmas and Valentine's Day, media coverage can also be targeted.