AnyReach Co., Ltd. (headquartered in Chuo-ku, Tokyo, representative director: Konosuke Nakajima) has announced that its e-gift service "AnyGift" has been adopted by "Kobe Motomachi Tatsuya," a store that specializes in Kobe beef and also sells catalog gifts and other gifts. The store was founded in 1900 and sells Kobe beef nationwide.
Kobe Motomachi Tatsuya Online Store : https://www.kobebeef.co.jp/
Blog announcing the start of e-Gift : https://www.kobebeef.co.jp/blogs/information/egift
Kobe Motomachi Tatsuya" is a specialty store for Kobe beef that was founded during the Meiji era. It is currently run by the fourth generation store owner, and is a small, local butcher shop with about 10 staff members. Kobe beef is known as one of the top brands of beef, and has been frequently used as a gift, with about 70% of the store's sales being for gifts.
As a specialty store, we have marketed ourselves by "delivering freshly cut, refrigerated beef on the shipping date," but there have been issues with recipients being surprised or not present to receive the gift. In response to customer requests, we developed "catalog gifts" consisting only of Kobe beef. This product, which allows recipients to choose their own product, delivery location, and date, has become our most popular product in recent years.
However, as the person ordering the gift, there were still obstacles such as the limited options available in the catalog gifts and the need to ask for the recipient's address or hand it to them in person. This is where we came across AnyGift. The speed and ease of giving a gift by simply sharing a URL was exactly what we had been looking for. We believe that this will allow for easy gifting to recipients we don't know the address or name of, which is not possible with catalog gifts. We also believe that this will allow for existing gift users to give our gifts without worrying about them being perishable, and we hope that this will help Kobe beef gifts reach a wider audience
We considered several similar services when adopting AnyGift, but we were able to see that the AnyReach team was constantly absorbing and improving according to the requests of shops and users, so we decided to adopt it immediately. In fact, there were many major updates between the start of considering the introduction and the completion of the installation, and we strongly felt the love for the service. We were also very grateful to be able to communicate directly with the technical staff, which was smooth and reassuring.
For Kobe beef gifts, there are various uses other than between individuals, such as novelties, prizes, and visitor benefits, and we feel that these are all very compatible with e-gifts. In the current situation where companies are becoming more difficult to handle personal information, it is very convenient that gifts can be given as long as the target person can be given the URL, and it is a great advantage to be able to use this function as one online shop. We would like to make the most of it in the future.
AnyGift is an e-gift service that allows you to increase gift sales by introducing an "e-gift function" that can be given by LINE or email even without knowing the recipient's address into your own EC site.
From the AnyGift management screen, it is possible to set up with no code and sell your own products as "e-gifts".
AnyGift Service Site : https://anygift.jp/
AnyGift's Shopify App Page : https://apps.shopify.com/anygift
Company Name: AnyReach Co., Ltd.